Making the Internet work hard for businesses

Local Business Searching

When the Internet came along we thought that meant we should all aim at global markets. Now even Google is giving preference to local business websites for an increasing number of search phrases.

Back in the late nineties when the internet boom first happened everybody was jumping on the bandwagon to launch the next global success story with a dot com online presence.

Venture capitalists were being told it was going to be easy to make money by having an e-commerce website that was multi-language, multi-currency and shipped consumer products wherever the orders came from. There followed the collapse of the dot com bubble as too many companies chased the same dream
and found out that not everybody can be number one on the search engines for ‘Cheap CDs for sale’.

Since the dawning of the new milennium, however, a steady progress has been more successful and the Online Market has swelled into a mature and stable gigantic, organised money-making machine. Consumers have become used to buying online and even for finding out where to find a good restaurant, hotel, insurance deal, plumber, roofer etc etc etc

With the coming of the iPhone and Android phones now a whole new generation of people are looking on the Internet to decide where to go and who to contact to satisfy their needs. So Google is well aware that local markets are now the place to focus on and are encouraging this trend by giving preferences to local businesses when searches are carried out. If your website has been optimised for local searches that is.

Mobile Friendly Websites vs. Mobile Apps

Do you understand what the difference is between a responsive website and a mobile app? Why would one be more effective for getting repeat orders?

Nowadays, an increasing number of people using a browser to search for solutions on the internet are doing it on their mobiles and tablet devices. So you need to be aware what your website looks like when you view it on different types of devices. Most website are still not mobile friendly at all and so a visitor will simply go elsewhere.

There are different ways of tackling this problem depending on the answers you want to provide to searchers. You can build a website that is responsive, which means that it will size itself to the device being used and present information in a different way that is more readable for the device user.

Alternatively you can present a totally different experience for the device user by redirecting them to a different website. This is a solution used by having a .tel name for example.

Finally you can redirect device users to the Apple iTunes Store or Google Play Store to download your free App. This will then allow you to contact visitors in an immediate and unique way to give them special offers and incentives. It will also allow you to use native functionality on their phones to interact with them in a unique way.

Visit our specialised site at No Ink Marketing to learn more