Back in the late nineties when the internet boom first happened everybody was jumping on the bandwagon to launch the next global success story with a dot com online presence.
Venture capitalists were being told it was going to be easy to make money by having an e-commerce website that was multi-language, multi-currency and shipped consumer products wherever the orders came from. There followed the collapse of the dot com bubble as too many companies chased the same dream
and found out that not everybody can be number one on the search engines for ‘Cheap CDs for sale’.
Since the dawning of the new milennium, however, a steady progress has been more successful and the Online Market has swelled into a mature and stable gigantic, organised money-making machine. Consumers have become used to buying online and even for finding out where to find a good restaurant, hotel, insurance deal, plumber, roofer etc etc etc
With the coming of the iPhone and Android phones now a whole new generation of people are looking on the Internet to decide where to go and who to contact to satisfy their needs. So Google is well aware that local markets are now the place to focus on and are encouraging this trend by giving preferences to local businesses when searches are carried out. If your website has been optimised for local searches that is.